Making waves of impact—
one design at a time.

University of California Davis (SEP. 2017 - DEC. 2021)

• Bachelor of Arts in Design

• Bachelor of Arts in Communication

San Gabriel High School (AUG. 2013 - MAY 2017)

• High School Diploma (GPA: 3.8 Weighted)

• Extracurricular Activities:

  • Art Club

    • Vice President (2016 - 2017)

    • Treasurer (2015 - 2016)

    • General Member (2013 - 2015)

  • SGHS FIDM Fashion Club

    • Founder & Co-president (2015 - 2016)

  • Anime Anonymous Club

    • Secretary (2015 - 2016)

  • Motivating Matadors (AKA MoMa)

    • Motivator (2014-2017)

  • SGHS Acapella

    • Vice President & Secretary (2016 - 2017)

Wavy Designs by Serena - Freelance Designer & Marketing Consultant
(SEP. 2017 - PRESENT)

• Develop end-to-end brand identities including logo, color palette, typography, and visual systems for 10+ clients, backed by a discovery process covering competitive research, mood boarding, and brand positioning — achieving 95%+ client satisfaction and first-round concept approval rates.

• Deliver print and digital assets across all brand touchpoints — packaging, collateral, style guides, and brand standards — using Adobe Creative Suite and Figma, with a consistent on-time delivery rate and reducing client revision cycles by 30% through structured briefing and clear creative direction.

• Partner with startups and established businesses to execute rebrands and new brand launches, presenting multi-concept directions that drive measurable outcomes — including increased brand recognition, 2x faster go-to-market timelines, and long-term client retention averaging 3+ projects per client relationship.

Lifetime Solutions - B2C Marketer
(SEP. 2025 - FEB. 2026)

• Develop and implement biweekly A/B testing strategies for campaign messaging, resulting in 25% of sales.

• Focus on homeowners as the primary target audience for marketing campaigns.

• Leverage understanding of human behavior to optimize online campaigns and manage the website effectively.

44 Consulting Group - Marketing and Operations Coordinator
(FEB. 2024 - MAY 2024)

• Social media management, including content creation, scheduling, and other items as requested.

• Graphic design for social media, presentations, website visuals, and marketing materials.

• Email marketing support, including drafting, formatting, and scheduling campaigns.

• Website updates, content optimization, and maintaining brand consistency across digital platforms.

• Market and competitor research to identify trends, best practices, and branding opportunities.

Closet Factory - Designer
(MAR. 2024 - MAY 2024)

• Demonstrated my in-depth expertise of the industry in home decoration to provide the best customer service to interpersonal clients.

• Provided 3-D home organization solutions using KCD, a simplified version of AutoCAD.

Closet World - Designer
(FEB. 2024 - MAR. 2024)

• Measured the target living space and presented sketched designs of home organizational solutions for clients while respecting the client's budget and home constraints during interpersonal consultations.

California Social Welfare Archives - Brand Designer
(FEB. 2023 - MAR. 2023)

• Redesigned a modern logo with a new color scheme and pitched a presentation to the council using Adobe Illustrator and Google Slides.

• Created an informational branded slide deck for new, onboarding volunteers using Adobe Illustrator and Google Slides.

Berkshire Hathaway HomeServices California Properties -
Graphic Designer & Marketing Co-coordinator
(MAY 2022 - AUG. 2022)

• Managed a mass-production of both digital assets and print materials (flyers, brochures, booklets, postcards, and social media posts) for over 150 real estate agents daily in a fast-paced environment.

• Constructed listing presentations, retouched photos, and designed layouts for marketing collateral that complied with company brand standards.

• Established personal brands by leading 1-on-1 self-branding workshops with real estate agents, which increased sale of listings by 10%.

UC Davis Cross Cultural Center - Graphic Design Co-coordinator
(SEP. 2019 - DEC 2019)

• Created graphics, advertisements, and icons-- both collaboratively and independently-- using Adobe Illustrator, Photoshop, and Indesign for a nonprofit organization that serves in social justice and equality

• Designed the staff jackets, which promoted equality, social justice, and inclusivity.

• Managed assignments and task completion through Asana.

CxORE - Graphic Designer & Social Media Marketing Intern
(JUN. 2019 - AUG. 2019)

• Independently designed paid advertising campaigns on LinkedIn, Instagram, and Facebook, by using Adobe Illustrator and Photoshop for a technical-corporate startup.

• Analyzed social media analytics to gain insight and grow the company's online presence.

• Designed infographics and retouched the photos of the contacts using Adobe Photoshop

• Input, organized, and exported data on an Excel sheet to optimize B2B connections. Presented data visualizations on business presentations and designed pamphlets using company information and data.

Swish Corp. - UI & Graphic Designer
(APR. 2019 - JUN. 2019)

• Designed the user interface, logo, and graphics of a mobile, AR-based, co-op basketball gaming app for a senior design project.

• Attended team meetings with four software engineers and presented the final product to a client at Apple Inc.

UC Davis DES 16 - Teaching Tutor
(APR. 2019 - JUN. 2019)

• Provided live tutorials on industry-standard design software, gave a lesson on how to stay away from cliche iconography, and provided constructive criticism and feedback on assignments and projects-- both in small groups in person and individually-- to 18-24 undergraduate students.

• Developed interpersonal relationships with students to make the class more engaging, which influenced students to consider graphic design as a real career.

• Offered additional assistance to students outside of class time.

Forever 21 - Sales & Marketing Associate
(JAN. 2018 - OCT. 2018)

• Improved customer engagement by providing a tailored experience to customers, offering styling tips based on their personality, needs, and wants.

• Organized the store based on style, season, color, and size to ensure a memorable customer experience that was on-brand with the company's brand image.

• Reported to the store manager about customer satisfaction every two weeks.

UNTUCKED WORWEAR - Fashion Marketing Intern
(MAY 2017 - JUN. 2017)

• Curated stock photography and a social media calendar for the startup fashion label.

• Pitched a Memorial Day sale, which got included in the Kickstarter.

• Brand Design

• UI Design

• Web Design

• UX Design & Event Planning

• Product Design (physical and digital)

• Graphic Design

• Presentation Design

• Campaign Design

• Traditional Art

• Digital & Graphic Art

• Photography

• Graphic Design

• Brand Design

• Website Design

• Campaigning

• Marketing

• Social Media Marketing

• SEO Marketing

• Data Analytics

• Print Production

• Photography & Photo Editing

• Infographic Design

• Packaging Design

• UI Design

• UX Design

• Presentation Design

• Typography Design

• Adobe Creative Cloud & Adobe Acrobat (PDF Software)

• Microsoft Office 365 Suite

• Google Drive Suite

• Website Providers (e.g. Wix, GoDaddy, Square Space, and Tumblr)

• Asana/Trello

• English - Native Speaker

• Spanish - Intermediate Level

• Vietnamese - Beginner

• Korean - Beginner

• Little Bang! - DEC. 2018, APR. 2019

• Little Bang! - DEC. 2017

• Teo Chow Association Award - 2012 - 2017